Elysir Digital
Last updated: 31.01.2025

Elysir Digital (“noi”, “nostro”, “ci”) rispetta la tua privacy e si impegna a proteggere i tuoi dati personali. Questa Privacy Policy descrive come raccogliamo, utilizziamo e proteggiamo le informazioni personali dei visitatori del nostro sito web www.elysir.digital.

1. General Information

• Data controller: Anomalia Labs SRL
• Registered office: Via Cassia 1865, Roma, RM, Italia
• Contact email: info@elysir.digital

This Privacy Policy complies with current data protection regulations, including the General Data Protection Regulation (GDPR - EU Regulation 2016/679) and the California Consumer Privacy Act (CCPA) for California residents.

2. Data collected

We collect different types of personal data to provide and improve our services:

2.1 Data provided voluntarily

You can provide us with personal data by filling in contact forms, registering for our newsletter or interacting with our website. This data may include:

• First and last name
• Email address
• Telephone number
• Company
• Any other information provided voluntarily

2.2 Automatically collected data

As you browse our website, we automatically collect certain information through analysis and tracking tools, including:

• Usage dataIP address, browser type, operating system, session duration, pages visited.
• Data on cookies and similar technologiesWe use cookies to improve the user experience (see Section 6 - Cookie Policy).

3. Tracking Tools Used

To analyse traffic and user behaviour on our site we use:

• Google Analytics (traffic analysis and user behaviour)
• Meta Pixel (conversion tracking and Facebook/Instagram retargeting)
• Google Tag Manager (management of tracking tags)
• Microsoft Clarity (interaction analysis and heat maps)
• TikTok Pixel (conversion tracking and retargeting on TikTok)

These tools collect information anonymously, unless you have logged in with a personally identifiable account.

4. Purpose of Processing

Your data is processed for the following purposes:

• Providing and improving our services
• Responding to requests for information and assistance
• Sending promotional communications and newsletters (only with explicit consent)
• Customising content and advertisements
• Monitor and analyse site traffic to improve user experience
• Preventing fraudulent activities and ensuring site security

5. Legal basis of the Treatment

Your data is processed on the following legal bases:

• Execution of a contractto provide you with the requested services.
• Consent: for sending newsletters and marketing activities.
• Legitimate interestfor statistical analysis, site security and fraud prevention.

6. Cookie Policy

Our site uses cookies and tracking technologies to improve the user experience. The types of cookies used include:

• Technical cookies (necessary for the operation of the site)
• Analytical cookies (to collect navigation data in aggregate)
• Marketing cookies (to customise advertisements)

You can manage your cookie preferences directly from your browser or via our consent banner.

7. Data Sharing

We do not sell or share your personal data with third parties, except in the following cases:

• With service providers supporting our operations (hosting, email marketing, data analysis)
• If requested by legal authorities for legal obligations
• In case of business operations (mergers, acquisitions, asset transfers)

All service providers are bound by data protection agreements.

8. Data Retention

We only keep your data for as long as is necessary for the purposes stated in this Privacy Policy. Data collected for marketing purposes are kept until you revoke your consent.

9. Data Security

We take advanced security measures to protect your data from unauthorised access, loss or alteration. However, no online transmission system is completely secure.

10. Rights of the User

Under the GDPR and the CCPA, you have the following rights:

• Accessknow what data we process about you.
• Grinding: correcting inaccurate or incomplete data.
• Cancellation: request deletion of your data.
• Limitation of treatment: requesting a restriction in the use of data.
• Oppositionobject to processing for marketing purposes.
• Portability: receive your data in a structured format.
• Withdrawal of consentif the processing is based on consent, you may revoke it at any time.

To exercise these rights, write to us at info@elysir.digital.

11. Changes to the Privacy Policy

We reserve the right to update this Privacy Policy at any time. Changes will be posted on this page with an update date.

12. Contact

If you have any questions about our Privacy Policy or wish to exercise your rights, please contact us at:

Elysir Digital LLC
447 Broadway, 2nd Floor STE 2872, New York, NY 10013, USA
Email: info@elysir.digital

Thank you for visiting Elysir Digital!